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Sample text

The financial markets regulate the behavior of companies to ensure that they act in accordance with the value-creation objective. Thus, when a company creates wealth, its stock market price goes up. In the long term, only well-managed companies see a sustainable increase in their market value. Companies with incompetent managers and companies that use the wrong decision-making criteria will be penalized for their poor performance by seeing their stock price drop. The consequences of such financial market regulation for companies are obvious: A successful company has easier access to capital, its stock is in demand, and it is in a better position to undertake new projects to sustain its growth.

The board of directors must ensure that the company respects fundamental social values. The enormous loss of confidence in companies and the bodies mandated to regulate them has raised society’s suspicions about managers and companies. Although laws and sanctions have become more severe than in the past and the laws encompass a broader range of improper actions, society is demanding that companies and their managers go beyond following certain rules, which by their nature cannot cover everything, and respect fundamental values of honesty, fairness, and integrity.

Fm Page 27 Friday, March 4, 2005 12:14 PM Delegation of Shareholder Power to the Board of Directors company of invaluable advice on employees, customers, suppliers, and of course, relations with the State and civil society. Regardless of their competence, executives need advice. Because they are responsible for the company’s day-to-day operations, they have only a partial view of the company’s situation in its economic, social, political, and competitive environment. In addition, even if their intention is to remain objective, executives are by their nature and role generally optimistic about their organization.

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