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Additional resources for Google Secrets - How To Get A Top 10 Ranking
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All rights reserved. Google Secrets – How to Get a Top 10 Ranking… page 41 of 112 Chapter 6 – Linking Your Pages Correctly Before we continue with this chapter, it is time to introduce the concept of Google PageRank (PR). PageRank will be discussed in more detail in “Chapter 9 - All About PageRank”, but is discussed here in order to understand why it matters how you link pages on your website together. PageRank is a numeric value that Google places on how important a page is on the Web. PageRank is determined by how many incoming links there are that point to a page.
Generally, visitors find your site from the home page and then navigate to your other pages. Internal pages can rank higher than the home page for a keyword phrase, particularly if the home page contains little relevant content. These pages should also contain a link back to the Home page. 7. Ensure every page links to at least one other page. This will help Google crawl your site faster and help your customers navigate through your site better. Pages with a link to them but without a link on them are called orphan pages.
You will undoubtedly run across such directories in your ongoing link exchange efforts. You should ALWAYS submit your site manually. Do NOT use software or an online service that submits your site to multiple search engines or directories automatically. This is particularly important for the larger directories, which ignore submissions from automated programs. You always want to control how and where your site is submitted. The following list represents some of the other relevant search engines that can drive some percentage of traffic to your site.