By James M. Greenfield
"Fundraising basics is a realistic and useful source for fundraising execs, trustees, philanthropists, and nonprofit executives who aspire to elevate titanic monies for precious motives. i've got applied Jim Greenfield's literature in quite a few fundraising classes . . . my scholars have benefited from the speculation and substance that Jim so basically conveys in addition to real-life types that may be utilized to their respective organizations."-Stephen M. Levy, CFRE, President of Levy Philanthropic CounselFormer Chair of the organization of pros origin BoardAdjunct Professor of Philanthropy, Columbia UniversityProven tools and strategies for operating a profitable annual giving campaignLearn the best way to perform successful annual giving campaigns that might support your nonprofit association develop and raise its monetary assets with Fundraising basics. entire with the basic fundamentals of fundraising and entire adequate to assist skilled fundraisers enhance their campaigns, this updated moment version positive aspects key fabric on:* how to define most probably first-time donors* club businesses and donor golf equipment* tools of donor renewal, upgrading, and present* Recruiting and coaching volunteer solicitors* Multimedia and net soliciting suggestions
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Additional info for Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
Example text
Strengths and weaknesses are usually assessed in terms of demographic characteristics, expertise, and skills, and the result is a board profile. Second, the board profile is used to identify the personal characteristics and expertise/skills desired in new recruits to the board. Third, recruitment of potential board members is systematic and rigorous in that potential members are thoroughly informed as to the mission and goals of the organization; its financial condition; and the time, effort, level of contributions, and fundraising activities expected of them.
23 If unpaid, the organization has the obligation to pursue payment, including legal redress—a set of conditions not likely to be viewed as conducive to donors’ making formal pledges in the future. Gifts of Securities Stocks and bonds are valuable assets, but they have changing market value. Donors may choose to act when stock values are up, or a securities gift decision can be deferred until market conditions are favorable. Most annual gifts involving securities are modest in size (under $5,000 in value) and will occur before the tax year ends.
The more people who ask for money, the more money you will receive. 5. Work closely with each volunteer and provide every tool needed to get the job done. Be absolutely certain to give recognition when the campaign is over. Annual giving can bring great satisfaction to all who are involved in its practice. It has pace and excitement and is hardly ever dull. It calls for creativity and experimentation and gets instantaneous results. It involves the best of people working for the best of causes: helping others.