By Carmelo Mazza
One of the main infamous variations among the educational creation on administration performed in Europe, in comparison to that during the USA, is the eye that eu students supply to the managerial discourse and rhetorics, in particular of their textual or written embodiments. in truth, it's one of many few issues the place the standard dominance of yankee scholarship (Engwall, 1998) doesn't carry. Discourses in administration deal with essentially concerns, regularly of analytical intertwined in perform, differentiated the following in basic terms simply because necessities. One, is the legitimization, either ideological and political, of administration, essentially geared on the justification of the differentials of strength found in the coordination of collective motion aimed toward the consecution of monetary pursuits. As Bendix issues out in paintings and Authority in undefined, the main urgent problem for this ideological paintings stems from the truth that in capitalism the good judgment of potency is hegemonic, and this isn't simply conducive to the justification of prestige differentials. reason why managerial discourses are by no means open, effortless, and why they're, in sum, sincerely ideological.
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Extra info for Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements
The rationalization and categorization of legitimacy during the last two centuries in Polical Science and Sociology are described in order to fix the common theoretical pillars for the use of legitimacy. Finally, the most recent use of the concept within Sociology and contemporary Organization Theory is addressed to define the current meaning and to describe how legitimacy enters the contemporary organizational imagery. Chapter Three deals with the embeddedness of the organizational legitimation process within the overall process of legitimation of the management ideologies.
Theory and empirical studies are tied by the description of alternative approaches and interpretations of the legitimation processes that are reflected in different organizational strategies to face legitimation crises. Mission statements' narratives embody such strategies through both their forms and contents. The empirical study is tied back to theory framing by providing evidence that confirms the coexistence of different interpretations of the legitimation process through the construction of alternative narratives.
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